Industry Hills Charity Pro Rodeo

About Us:

For over 35 years, the Industry Hills Charity Pro Rodeo has been a cherished tradition in the San Gabriel Valley, starting in 1986 to support the Dehaven community center. It quickly evolved into a PRCA-sanctioned event by its second year, legitimizing its growth from a basic outdoor dirt area with carnival games to a professional affair attracting thousands of attendees annually.

Key individuals like Tom Moreland from Western Insurance, Dave Perez from Valley Vista City of Industry Disposal, Ken Rammel from an independent CPA firm, Robert Pacheco, a local attorney, Carl Bennitt from Pace Lithographers, and Ed Butts, a local car dealer, were instrumental in its success. Their vision and dedication, along with support from the City of Industry and the Industry Business Council, have enabled the rodeo to raise millions for local children’s causes, benefitting organizations such as the Delhaven community center and the Sheriff’s Department Youth Activities League.

Today, the event remains a fun, safe, and affordable outing for families, ensuring funds raised directly benefit the San Gabriel Valley’s vital services and organizations.