Daytona International Speedway is the home of "The Great American Race" -- the DAYTONA 500. The DAYTONA 500 is the biggest, richest and most prestigious race in America and annually kicks off the NASCAR Sprint Cup Series. Over the past 10 years, DAYTONA USA, "The Official Attraction of NASCAR," has been delivering magical motorsports memories to both hard-core race fans and casual observers through hands-on activities, challenging thrills and one-of-a-kind sights.