K-pop, K-drama, K-cinema, K-fashion, and K-beauty
Step into the spectacular world of Korean dramas, music, film, TV, fashion, and beauty — from Netflix hits like “Squid Game” and the Academy Award-winning “Parasite” to chart-topping K-pop idols and influential designers — and discover how South Korea reinvented itself as a 21st-century pop culture phenomenon. Created by the V&A and touring the world, Hallyu! The Korean Wave includes nearly 200 objects and artworks that illustrate the limitless flow of creativity powering the world’s biggest, fastest-growing contemporary cultural wave from Asia.
Journey to Future Seoul: Essential K-pop Listening
Tune into the heart of Hallyu with our playlist of K-pop favorites, created in partnership with fans at SarangHello, the Bay Area’s original K-pop store.
Locations: Hambrecht Contemporary Gallery, Wilbur Foundation Gallery, Yang Yamazaki Pavilion
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